Mighty helped Spin's lifecycle and performance marketing teams upgrade certain elements of the stack to serve a particular need - Increasing User Lifetime Value. What's more, we assisted the performance marketing team in navigating mobile privacy restrictions by utilizing Appsflyer and implementing direct marketing integrations via Fivetran. We were delighted to find that understanding the return on advertising spend (ROAS) was another goal achieved.
Next, we built a new attribution model for engagement campaigns with the help of dbt. It completely adjusted our understanding of campaign performance and enabled the lifecycle marketing team to focus their efforts with a much better overall return.
To be honest, we did face a few difficulties along the way. Initially, we underestimated the complexity of SPINs existing data infrastructure, making intricate adjustments to the attribution models a true test. Nevertheless, the Mighty team swiftly updated tactics throughout the use case, ensuring that the other data layers remained operational without downtimes.