A data strategy is a plan that defines how you collect, store, manage, share and use your data. Well-planned and oiled data infrastructure is an asset for any business. Data points turn into usable data assets that are foundational blocks for daily decision making, new functionality, features, source of marketing, and growth insights. Having a reliable data-driven strategy is vital for any enterprise, big or small.
Without a sound strategy and data roadmap in mind, the business is doomed to unnecessary and costly firefighting that could have been avoided otherwise.