Turning data into data assets is the primary benefit of data governance. There is a well-known concept - “Garbage in, garbage out”. It’s impossible to benefit from poorly collected data or extract insights from corrupted datasets.
When everyone trusts data, organizations organically become data-driven as the learning curve becomes much less steep, so people can focus on value extraction rather than struggling with data quality.
Marketing and product teams often become early adopters and promoters of data culture as with well-defined taxonomies they quickly learn how to use the analytics tools - this results in more experiments in the pipeline, faster learning and eventually growing business metrics and less busy analysts.