Plink app (phone)Game character
Head of Product, Plink
Plink app (phone)game character

The Solution

Plink Solution

We wanted to help the whole team quickly access data. For that, we deployed a customer data platform with mobile attribution solution. The Segment seemed a perfect choice.

After conducting training for marketing and product teams, we found them more self-sufficient regarding research. We also managed to democratize data analytics for all the depts. And it was another fundamental impact.

First, the team was empowered to start leveraging data at the individual group level. Second, the teams (Product, Marketing, Analytics, and C Level) got their initial impulse to follow the data solutions independently, gaining solid in-house expertise.

That was the main achievement that allowed the team to run a dramatically higher number of experiments and develop a new growth hypothesis.

Plink Solution 2
Plink app (phone)
1.5x onboarding conversion increase
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