How a gaming-focused startup reached a 10x increase in active users
Mighty Digital helped the best gaming matchmaking app, Plink, to approach its growth stage thoughtfully. We've built a
growth-oriented data and analytics solution to kick off their sustainable 10x increase in audience base.
Our Impact
Enabled non-data people with self-serving analytics solutions. It allowed early-stage growth experiments and improvements
Nurtured the team data culture. It enabled everyone in the company to act on the data without dependency on the data team
Designed and built a growth stack that allowed Plink to grow its user base 10x times in 8 months on a scale of hundreds of
thousands of users
Reduced data team load and freed them up for serious work
Main Challenges
The first thing we found was that at Plink, the data team was flooded with trivial data requests. Moreover, the people who needed
data now had to wait for it for days and weeks. Another problem was that both product and marketing teams didn't have direct
access to data. It means they couldn't read, analyze and act on it independently.
The lack of on-time data was a huge obstacle. There was no way to experiment with optimal pricing and subscription model - such vital components to drive business growth.
The lack of on-time data was a huge obstacle. There was no way to experiment with optimal pricing and subscription model - such vital components to drive business growth.
We hired Mighty Digital to build an analytics infrastructure for our mobile apps. This included a review of the app, creating an event
map, and setting all events we are using in our analytics now.
Head of Product, Plink
The Solution
We wanted to help the whole team quickly access data. For that, we deployed a customer data platform with mobile attribution solution. The Segment seemed a perfect choice.
After conducting training for marketing and product teams, we found them more self-sufficient regarding research. We also managed to
democratize data analytics for all the depts. And it was another fundamental impact.
First, the team was empowered to start leveraging data at the individual group level. Second, the teams (Product, Marketing, Analytics, and C Level) got their initial impulse to follow the data solutions independently, gaining solid in-house expertise.
First, the team was empowered to start leveraging data at the individual group level. Second, the teams (Product, Marketing, Analytics, and C Level) got their initial impulse to follow the data solutions independently, gaining solid in-house expertise.
That was the main achievement that allowed the team to run a dramatically higher number of experiments and develop a new growth hypothesis.
10x
increase in active users in 8 month
8x
increase in number of experiments
The workflow was great, and the communication was rapid. The most impressive thing about Mighty Digital was the agility – they were
ready to change on the go, which is the attitude we are always looking for.
Head of Product, Plink
