Uproad Growth Stack Case

We had the luxury of building a growth stack from Day 1, resulting in a state-of-art data platform we are proud of.

Mighty Digital and Kapsch partnered in 2019 in pursuit of building a spin-off company called Uproad. Uproad’s mission is to deliver next-generation mobile tolling applications for the US consumer market (B2C). Based on GPS location tracking, the app provides a more modern and innovative user experience to calculate toll pricing, receive toll alerts and pay for tolls for any given route across the US.

Uproad also serves the toll authorities by owning the customer relationship, de-risking the cost of transactions (leakage), providing more transparency and better customer support along the way.
Mighty Digital is the lead growth agency in a multi-vendor/ multi-component structure addressing all the complexity of the data behind the product. Tolling is also a complex and fragmented industry, with unique business rules for each toll authority. Uproad has integrated with multiple toll authorities across the US to incorporate these business rules, logic, and transactional exchange and validation.

Mighty Digital is responsible for Uproad’s:

  • ➤︎  Raw data collection and instrumentation - clickstream data, marketing attribution
  • ➤︎ ︎ Data warehouse and data engineering (more than 15 data sources of batch/real-time data nature)
  • ➤︎ Business Intelligence and Reporting
  • ➤︎ ︎ Data Governance
  • ➤︎  Analytics and Research aimed to improve product and operational KPIs
  • ➤︎  Insights and data supplies to Executive, Product, Marketing, Operations, Support, Backend, Finance teams
  • ➤︎  CCPA compliance engine (right to know/erase enforcement through the whole data stack)

Data Warehouse Project Roadmap

Data acquisition and governance

  • ◦ New data sources
  • ◦ Landing, model, reporting data layers
  • ◦ Data housekeeping


  • ◦ On-Demand & Ad-Hoc
  • ◦ Empower self-service

implementation of business features (UP)

  • ◦ Support CSRs with data
  • ◦ Automate routine data checks to proactively detect business process issues
  • ◦ Offroad core teams

Security & Privacy

  • ◦ Compliance with CCPA and GDPR
  • ◦ Information Security for DWH components

Monitoring & alerting

  • ◦ PagerDuty alerting
  • ◦ Logging
  • ◦ Self-healing
  • ◦ Quality controls (data completeness, accuracy, timeliness)

Stack and Technologies

Data Sources

  • ◦ Clickstream data
  • ◦ Marketing attribution
  • ◦ Qualitative Information
  • ◦ Customer support cases
  • ◦ Rest APIs
  • ◦ Real-time data streams
  • ◦ Relational databases


  • ◦ AWS Kinesis, AWS Redshift
  • ◦ AWS Lambda
  • ◦ AWS Glue
  • ◦ AWS DynamoDB
  • ◦ AWS Step Function
  • ◦ AWS RDS
  • ◦ AWS EC2
  • ◦ AWS S3